The "Usa La Testa" Project

Responsible Gaming is a fundamental principle for the NOVOMATIC Italia Group.

With this in mind, “Usa la Testa” ("Use Your Head") was created—a project that represents a comprehensive ecosystem of online and offline initiatives dedicated to prevention and the promotion of a culture of healthy, balanced, and mindful gaming.

“Usa la Testa” is much more than an informational campaign: it is a project dedicated to dialogue and ongoing education, designed to guide people toward a healthy relationship with gaming, emphasizing its entertainment value while minimizing potential risks. It is a constantly evolving project that prioritizes information, awareness, and well-being.

Prevention and Training

Training is one of the key tools for promoting Responsible Gaming and preventing Gambling Disorder. That is why NOVOMATIC Italia invests in structured, ongoing training programs designed for all staff and tailored to their specific roles, from office teams to operators working daily in gaming halls.

The training plan, updated every three years, combines e-learning modules, in-person sessions, and workshops, supplemented by practical activities developed in collaboration with psychologists and professional actors. Through role-playing techniques, gaming hall operators acquire concrete tools to recognize potentially critical situations, handle conversations with players sensitively, and, when necessary, refer them to local support services.

The goal is to build a network of trained and knowledgeable professionals capable of supporting customers with competence, responsibility, and a focus on the individual.

Protection of Minors

The protection of minors is a top priority for NOVOMATIC Italia and represents a concrete commitment that translates into rigorous controls, dedicated technologies, and mandatory procedures across its entire gaming offering.

In land-based gaming, the company conducts ongoing monitoring in its directly managed venues and inspection checks within the network of establishments operated by the ADMIRAL Gaming Network concessionaire. At every gaming location, the prohibition on entry for minors under 18 is clearly indicated through stickers, signage, and informational materials designed to be immediately recognizable.

This integrated approach ensures a high level of protection and makes a tangible contribution to preventing underage gambling, while simultaneously promoting a culture of legal, safe, and responsible gaming, for the benefit of the entire community.

G4 Certification: Continuous Improvement

G4 (Global Gambling Guidance Group) certification represents the highest international standard for responsible gaming and player protection. The Group holds this certification as confirmation of its concrete commitment to consumer protection and the promotion of responsible gaming. Along with the holding company NOVOMATIC Italia, the following companies are also certified:

• ADMIRAL Gaming Network (network concessionaire),
• ALLSTAR,
• ALP,

which together operate nearly 300 ADMIRAL and Le Palme by ADMIRAL retail locations across the country.

The G4 certification process is based on rigorous criteria covering staff training, player protection, preventive measures, transparency of information, and self-limitation processes. Certification is not static but requires renewal every three years and periodic audits, in line with advances in scientific research and international best practices, and with a view to continuous improvement.

Our support for research

Support for scientific research is one of the cornerstones of NOVOMATIC Italia’s commitment to Responsible Gaming. Through the ADMIRAL Gaming Network, the company collaborates with universities, research centers, and institutions to gain a deeper understanding of the dynamics of problem gambling and identify concrete and effective solutions for the prevention of Gambling Disorder.

In the recent past, numerous research projects have been supported, including:

• studies by the University of Rome Tor Vergata on the Single Register of Excluded Persons (RUE),
• analyses by the Polytechnic University of Milan focused on innovation and sustainability in land-based gaming,
• research by independent organizations such as PRISMA and NOMISMA on the economic and social value of the sector, and on the role of municipalities in preventing Gambling Disorder,
• surveys on underage gaming and research on perceptions of gaming and technological evolution conducted by BVA Doxa, a leader in market research.

These activities help generate data, evidence, and practical tools that are essential for understanding how the phenomenon is evolving and for strengthening the company’s prevention policies. For NOVOMATIC Italia, understanding means prevention, and prevention means protecting people and the well-being of the community.

To learn more about our research activities and Responsible Gaming, visit the Research and Outreach section of the ADMIRAL Gaming Network website, which features informational content, data, and initiatives dedicated to player protection.

Prevention, counseling, and support in the community

Through Konsumer Italia’s “I Don’t Depend, I Choose!” project, NOVOMATIC Italia is strengthening its commitment to preventing problem gambling and safeguarding people’s well-being. Thanks to our support, the project assists counseling centers dedicated to those experiencing gambling-related difficulties and their families, offering guidance, information, and qualified psychological support. The initiative promotes a culture of conscious and responsible gaming, emphasizing listening and local intervention as fundamental tools for prevention. Through this collaboration, NOVOMATIC Italia makes a concrete contribution to the promotion of Responsible Gaming practices, placing the individual and their well-being at the center of its corporate social responsibility efforts.

Supporting informational resources

NOVOMATIC Italia provides players with practical information and support tools designed to promote a balanced approach to gaming and to intervene promptly in case of difficulties.

These guidelines are intended to promote awareness and prevention, accompanied by specific warnings deemed so important that they are included in our Responsible Gaming Code—the document that outlines the guidelines and principles we are committed to upholding to ensure a safe and responsible gaming experience.