NOVOMATIC Italia takes centre stage at SiGMA World 2026: NOVOLAND returns to Rome

From 2 to 5 November, the Group will bring innovation, entertainment and responsibility to the capital to shape the future of regulated gaming.

NOVOMATIC Italia has announced its participation in SiGMA World 2026, one of the most significant international events for the gaming and entertainment technology industry, scheduled to take place in Rome from 2 to 5 November. This edition promises to be a record-breaking one, thanks to the presence of regulators and representatives from across several continents, over 30,000 delegates, more than 1,200 exhibitors and sponsors, and over 550 speakers.

For the occasion, the Group will present the return of NOVOLAND, the exhibition format that brings together the entire NOVOMATIC ecosystem in a space designed to offer operators, stakeholders and visitors a comprehensive overview of NOVOMATIC Italia’s solutions, which aim to transform the gaming sector.

NOVOLAND will showcase the Group’s key areas of development: an unrivalled land-based offering, the latest innovations in the AWP segment, the world of online gaming, and the technological solutions that are helping to reshape the relationship between gaming, services and digital payments.

Visitors to NOVOLAND will be able to get a sneak preview of some of the most significant innovations developed by the Group for the Italian market. The spotlight will be on Xtension Link, the new family of premium VLT games. There will also be a focus on NOVOLINE Easy VLT, the cashless solution for the ADMIRAL Gaming Network of gaming halls, which makes the gaming experience simpler, more digital and more connected, bridging the gap between the physical world of the halls and the online ecosystem of ADMIRAL Pay services.

SiGMA World Europe will also provide an opportunity to unveil a preview of new titles set to enrich the Group’s portfolio; alongside the new VLT games, the AWP offering will be showcased, thanks to content developed by the Italian software houses NOVOELSY and Sanremo Games, as well as live gaming solutions from VaBanq.

Alongside innovations for land-based gaming, NOVOMATIC will also be presenting NovoShop, its new B2B e-commerce platform, which will officially become available to operators right at the start of the event. This platform will enable operators to purchase the Group’s products, components, spare parts and technological solutions quickly and easily. Designed to support the day-to-day running of gaming halls, NovoShop offers digital access to all NOVOMATIC products and services, ensuring convenience, reliability and specialist support.

The NOVOLAND experience will be complemented by Quigioco’s digital offering, which features new self-service terminals dedicated to online gaming, ADMIRAL Pay’s phygital solutions and payment services – notably the new rapid top-up solution for PVRs – as well as the new NOVOCAFÈ format, which combines the best of AWP machines whilst enriching the offering with the NStream information and entertainment platform, creating a pre-configured island with a striking visual impact.

NOVOLAND is the story of an integrated ecosystem that combines gaming, technology and value-added services. SiGMA World will therefore be, for NOVOMATIC Italia, not only a showcase for innovation, but also an important opportunity to reaffirm the vision that guides NOVOMATIC Italia’s development: to promote sustainable growth in the sector through technological innovation, responsibility and consumer protection. Technology is, in fact, the strategic driver today for strengthening security, encouraging an increasingly informed approach to entertainment and supporting the spread of a culture of responsible gaming. Advanced digital solutions, information and training tools, and new applications of artificial intelligence can make a tangible contribution to building a more balanced relationship between the player and the product, protecting consumers and enhancing the role of operators who act in accordance with the rules.

NOVOMATIC Italia invites partners, operators and stakeholders to visit NOVOLAND – stand no. 5057, located in Hall 5 – and to discover first-hand the solutions, technologies and projects that are helping to shape the future of gaming.