The NOVOMATIC Group has been in Italy since 2007, specialising in the supply of Newslot and Video Lottery products. To date, NOVOMATIC Italia with over 2,800 employees is one of the most important players in the Italian market and a key part of the Group in Europe, covering the entire gameing chain. From the supply of Newslot and Video Lottery products, the offer has significantly expanded through a firmly established ADMIRAL operations brand, which now comprises over 170 ADMIRAL Club arcades, over 100 ADMIRAL Sport betting shops, 12 Bingo halls, the AdmiralYES online gaming platform and the Admiral Gaming Network entertainment machines concession.

Market share of well over 50%

Since the end of 2016, NOVOMATIC Italia has also joined a management consortium for the longest-ever running game in the market: the Lotto. The constant renewal and variety of products, together with the careful attention reserved for clients and the qualified professional experience of its operators, has driven the company's success. This has been characterised by constant development throughout the country, both with traditional products like slot machines as well as newer products such as Video Lottery. It is this very product which, in less than 7 years, has seen NOVOMATIC Italia supply to all its concessionaires, authorised by Italian legislators, and become the undisputed market leader with a market share of well over 50%

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