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NOVOMATIC Italia, together with the Group’s brands Admiral Pay, QuiGioco and Usa la Testa, the responsible gaming project, is proud to announce its partnership as Official Sponsor of the F.C. Como Women team.
This initiative aims to promote women’s football and the values it conveys, such as inclusion, innovation, and responsibility.
The sponsorship with Como Women goes beyond simple sports support and represents a concrete commitment to a narrative that enhances the role of women in society, supporting the strong growth of women’s sport. The talented players of Como Women embody the spirit of a new generation of athletes ready to take on an active role and become role models for younger generations.
This collaboration reflects the convergence of two evolving worlds: women’s football, which is gaining new space and visibility also thanks to digital channels, and the Italian public gaming ecosystem, increasingly oriented toward interactive, digital, and responsible experiences. Together, these worlds aim to build a shared path of values capable of speaking to today’s and tomorrow’s fans.
Markus Buechele, CEO of NOVOMATIC Italia, commented: “Supporting F.C. Como Women represents a unique opportunity to promote positive cultural change. Our commitment is to foster real and inclusive values, in line with an integrated and increasingly broad vision of the Italian gaming ecosystem, made up of digital and traditional products, as well as services that enable safe and cutting-edge entertainment experiences.”
Satisfaction was also expressed by the Club, as highlighted by Nicola Verdun, CEO of F.C. Como Women: “The agreement with NOVOMATIC Italia demonstrates F.C. Como Women’s ambition to grow alongside outstanding partners who share a modern, forward-looking vision. In NOVOMATIC, we have found a sponsor with whom to build a multi-year shared development path, based on values such as innovation, reliability, and a focus on people—key pillars of our sporting and business project.”
