Trade Show -
Barcelona, ICE 2026 – At the heart of the large NOVOMATIC stand, a unique vision of entertainment takes shape: cutting-edge technologies for gaming halls, cashless solutions for Points of Sale for Top-Ups (PVR), and a digital ecosystem that connects retail and online in a seamless, secure, and responsible experience.
Welcoming visitors, Markus Buechele, CEO of the NOVOMATIC Italia Group: «2026 will be an extraordinary year for NOVOMATIC Italia, full of events and marked by an unprecedented presence at trade shows, starting with ICE in Barcelona. With the new tender for land-based gaming approaching, we aim to strengthen and consolidate our presence, both in land-based and digital, to offer increasingly innovative and high-quality experiences. In Barcelona, we are showcasing the very best of our 360-degree offering: technology, innovation, and services designed to anticipate the needs of the market and our partners.»
Land-based: AWP and VLT combine experience, excitement, and technology
The highlight of the VLT offering is GOLDEN BOOK OF RA XL, the first title of the new XTENSION LINK era, exclusive to the NOVOLINE VLT platform: expanding reels, golden spins, and free games with prizes and modifiers create an adrenaline-filled and immersive gameplay. Alongside it, the best of Made in Italy with the AWP line by NOVOelsy, including Game Club VIP (7 titles developed in-house) featuring functions such as Lock’n Win, multipliers, Free Spin, and expanding wilds, for premium in-hall entertainment.
Looking toward the digital future in gaming halls, NOVOLINE Easy VLT introduces virtual currency and simplifies credit management, reducing cash usage and integrating with the APay E-Wallet for a smarter and more secure experience.
Digital payments: the cashless ecosystem for PVR
At the NOVOMATIC stand, ADMIRAL Pay presents the most advanced solutions for Points of Sale for Top-Ups (PVR), with APay E-Wallet payment services at the core: gaming account top-ups, management of general-purpose accounts from a single app, and real-time monitoring. For operators, this means less cash, simplified operations, and the highest security standards; cash-out operations remain online and compliant with Italian regulations.
The ecosystem is completed by the integration of the E-Wallet on APay Station, Novocash VLT, Novocash X6, and SELF FUTURA terminals, enabling top-ups, withdrawals, PagoPA payments, and immediate onboarding via QR Code: continuity between PVRs, gaming halls, and digital wallets for a seamless and connected customer experience.
Online & omni-channel: a borderless digital experience
On the digital front, NOVOMATIC Italia presents an integrated ecosystem that combines retail and online: the renewed QUIGIOCO brand redefines omnichannel, offering a consistent experience across physical points of sale and digital platforms. At the core of the offering are Vabanq, the live gaming hub, and the NOVOELSY Game Server, which brings the most popular Italian AWP titles online, ensuring consistency between the land-based and digital worlds.
The Quigioco.it portal is designed with a strong focus on user experience: an intuitive interface, smooth navigation, and immediate access to content—from live gaming to slots, as well as top-ups and account management with full transparency. Integrated responsible gaming tools and connected services place the player at the center. In gaming halls, NOVOLINE Easy VLT connects traditional gaming to the cashless model, strengthening a coherent and scalable phygital approach.
With the integration of product innovation, digital payments, and online platforms, NOVOMATIC Italia turns ICE 2026 into a stage for tangible evolution: technologies, processes, and content designed to ensure reliability, security, and appeal, in full compliance with regulatory requirements and responsible gaming principles.
