World Heart Day: NOVOMATIC Italia promotes prevention, training and heart-safe environments
Corporate Responsibility -
To mark World Heart Day, which is celebrated today, 29 September, NOVOMATIC Italia is highlighting the importance of cardiovascular prevention and safety through practical initiatives aimed at the Group’s staff and customers, as well as the local communities in which it operates.
Alongside awareness-raising activities and support for local initiatives, NOVOMATIC Italia is implementing a major programme to install defibrillators across its premises. Today, all the company’s offices in Rome, Rimini, Lecce, Imola, Bolzano and Busto Arsizio, as well as the nearly 300 ADMIRAL venues across the country, are equipped with AEDs (automated external defibrillators). This decision has made workplaces and gaming venues increasingly safe and accessible, transforming them into cardio-protected premises available not only to staff but also to local communities.
Health promotion is, in fact, one of the cornerstones of the Group’s social responsibility programme, which over the years has developed an integrated approach based on information, training and concrete investments to protect people.
Among the initiatives organised during this period is an awareness-raising day dedicated to first-aid procedures, held at the Rimini office, which follows on from a similar event held last year at the Rome office. Thanks to the collaboration with AROP, a voluntary organisation that has been active for over 15 years in supporting children with oncohaematological conditions and their families, participants can gain a deeper understanding of cardiopulmonary resuscitation (CPR) techniques and learn how to use automated external defibrillators (AEDs) correctly through practical exercises and realistic simulations.
The initiative forms an integral part of the NOVOWELL programme, dedicated to promoting the wellbeing of NOVOMATIC Italia’s staff, and demonstrates the company’s commitment to helping spread knowledge that can make a difference in emergency situations.
The Group’s focus on prevention is also reflected in its support for the Cardio Race, one of the leading national events dedicated to cardiovascular health. From 2 to 4 October, at the Capannelle Racecourse in Rome, APay E-Wallet – ADMIRAL Pay’s digital wallet – will be sponsoring the event, helping to promote an initiative that attracts thousands of people every year to the Cardio Village, a space where visitors can access free check-ups, screenings and specialist consultations at over 40 stands dedicated to prevention.
“Prevention is a value that is built up every day through information, education and shared responsibility. Through these initiatives, we aim to help raise awareness of the importance of cardiovascular health and equip people with the tools they need to take prompt action in the event of an emergency.” In the words of Mara Di Lecce, Communication & Marketing Director at NOVOMATIC Italia, this encapsulates a commitment that places people’s protection and wellbeing at the centre.
To mark World Heart Day, NOVOMATIC Italia invites everyone to pay attention to their cardiovascular health through regular check-ups, healthy lifestyles and a greater awareness of the actions that can make a difference in emergency situations. Because prevention is the first step towards protecting ourselves and those around us.
