Where football sparks emotion, NOVOMATIC Italia brands take the field
Products -
NOVOMATIC Italia is proud to announce a major initiative that will accompany the 2026/27 football season, further strengthening the presence of its brands across the Italian sporting landscape through both Serie A and Serie B.
Throughout the season, APay E-Wallet will feature on LED perimeter advertising boards in numerous Serie A stadiums, bringing its message to millions of fans through continuous visibility during matches in Italy's top football division. Alongside this significant activation, a new and prestigious partnership will see Quigioco News, the Group's sports news portal, take center stage as the Exclusive Goal Partner of Lega Serie B for the 2026/27 season.
This agreement marks another important milestone in the growth and consolidation of NOVOMATIC Italia's brands within the world of sport and reflects the Group's commitment to investing in initiatives that generate value, visibility, and engagement for audiences.
The partnership with Lega Serie B will span the entire football season, from the Regular Season through to the Playoffs and Playouts, supported by a comprehensive communication programme that combines stadium presence, television exposure, digital platforms, and social media. As Exclusive Goal Partner, Quigioco News will be present during the most exciting moments of the championship, strengthening its connection with fans, football enthusiasts, and sports communities across Italy.
At the same time, APay E-Wallet's presence in several Serie A stadiums will allow the brand to play a prominent role within one of the country's most popular and engaging sporting environments, further enhancing its relationship with audiences through high-impact, high-visibility communication.
"The 2026/27 season represents an important period of growth and consolidation for our Group in the world of sport," says Mara Di Lecce, Communication & Marketing Director of NOVOMATIC Italia. "APay E-Wallet's presence across Serie A stadiums and the partnership between Quigioco News and Lega Serie B demonstrate our brands' ability to connect with different audiences through high-quality platforms and content. Football is an extraordinary vehicle for emotion, participation, and shared experiences, values that have always shaped the way we communicate."
Through these initiatives, NOVOMATIC Italia continues to support meaningful sporting projects while building a brand ecosystem that is increasingly connected to the passions of its audiences, helping make the story of Italian football even more engaging.
NOVOMATIC Italia is therefore ready to accompany millions of fans throughout the 2026/27 season, bringing its brands and products to the biggest stages of Italian football and further strengthening its presence in the world of sport.
