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The NOVOMATIC AG Group is one of the biggest international producers and operators of gaming technologies and employs about 21,000 staff worldwide. Founded by entrepreneur Professor Johann F. Graf in 1980, the Group has locations in 50 countries and exports high-tech electronic gaming equipment to more than 100 countries. The NOVOMATIC AG Group operates around 214,000 gaming terminals and video lottery terminals (VLTs) in its around 1,900 gaming operations as well as via rental concepts.


Appointed in Italy in 2007, in 2014 it took the name of NOVOMATIC Italia. The holding company, to which 7 companies replied, now exceeds 2,700 employees in the country and, and at business level enjoys constant growth throughout Italy,with traditional products like slot machines as well as newer products such as Video Lottery. Today the offer comprises over 250 ADMIRAL arcades, 16 Bingo halls and the ADMIRAL Gaming Network entertainment machines concession. NOVOMATIC Italia it's a supplier to all the concessionaires authorised by Italian legislators, and become undisputed market leader.

In 2022 NOVOMATIC Italia acquired 80% of the HBG Gaming Group, a company operating in the Italian gaming market, owner of concessions for bingo, telematic network of amusement machines, betting and online gaming.

The range of NOVOMATIC Italia's offer also includes physical gaming products and services, also in self-service mode through state-of-the-art management systems and technologies, unique system solutions and innovative products. Through the NOVOELSY brand, NOVOMATIC Italia develops and distributes land based games that are among the most appreciated by players and internal market professionals.