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State Concessionaire

The NOVOMATIC Italia Group operates in the sphere of the Italian legal gaming system, through the games concessionaires recognised by the Customs and Monopolies Agency (ADM). ADMIRAL Gaming Network is the concessionaire for the electronic network of entertainment machines, while ADMIRAL Sport is the concessionaire for physical and remote betting and online gambling and betting; and Allstar manages the bingo halls.



The ADMIRAL Gaming Network (AGN) concessionaire was born in 2015 when G. Matica, one of the historic concessionaires of entertainment machines with cash prizes telecommunications network since the first public tender of 2004, changed its name to ADMIRAL Gaming Network and became part of NOVOMATIC in 2011.

Since the beginning, the AGN approach was powered by the rigorous design of a selected team of professionals capable of promoting the lawful game, fighting the unlawful game and, at the same time, guaranteeing the tax revenues for the State and safeguarding investments. The constant and progressive improvement in the level of service and the instruments made available by their operators, together with a technological innovation in pursuance of legality and sustainability, have turned ADMIRAL Gaming Network into one of the concessionaires with the best performance in the Italian gaming market.

Admiral Sport


ADMIRAL Sport is the concessionaire belonging to the NOVOMATIC Italia Group that leads in sporting and virtual bets, which, for the first time, brings to Italy the self-service terminal to the centre of its offer and makes a distinctive product thanks to NOVOMATIC hardware on FV 830 cabinets and the software optimized for use in the self-service mode. ADMIRAL Sport, thanks to the know-how gained in the Self-Service betting environment, offers complete solutions for accepting sporting bets, pre-match and live, classic Virtual Games as well as in Championship mode, fixed-odds horse racing and totalizer. Furthermore, ADMIRAL Sport couples and completes its games offer with other NOVOMATIC products, in particular, VLT, AWP and ADMIRAL Pay. In 2020 ADMIRAL Sport incorporated the online gaming concessionaire ADMIRAL Interactive, a historical player in Italian online gaming. The company merger has permitted the creation, within the NOVOMATIC Italia Group, of a single important pole for the offer of "on the ground" and online sports betting under the ADMIRAL brand, through the ADMIRAL Yes website.



Allstar is the concessionaire for the game of Bingo of the NOVOMATIC Italia Group. In addition to possessing various Bingo concessions, it is also the owner of many dedicated halls and betting shops. The sites managed by Allstar can be identified as "Entertainment Centres", betting shops and "Gaming Halls" within which there are numerous products available to the client: from Bingo games to AWP and VLT halls – betting in person and online – to ADMIRAL Roulette and the numerous services offered by ADMIRAL Pay. The Allstar halls can also offer restaurant, bar, tobacco and ATM gateway services.




The NOVOMATIC Italia Group holds a 2% stake in Società LottoItalia S.r.l., holder of the Italian Lottery license, in which Lottomatica, a company belonging to the IGT Group (with a 61.5% stake), Italian Gaming Holding AS (controlled by the Czech lottery company Sazka and Emma Capital Ltd) and Arianna 2001 (affiliated with the Italian Tobacconists Federation) also hold stakes.