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The NOVOMATIC Group has been in Italy since 2007, specialising in the supply of Newslot and Video Lottery products. To date, NOVOMATIC Italia with over 2,700 employees is one of the most important players in the Italian market and a key part of the Group in Europe, covering the entire gameing chain. From the supply of Newslot and Video Lottery products, the offer has significantly expanded through a firmly established ADMIRAL operations brand, which now comprises over 200 ADMIRAL Club arcades, over 100 ADMIRAL Sport betting shops, 12 Bingo halls, the ADMIRAL YES online gaming platform and the ADMIRAL Gaming Network entertainment machines concession.

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Services and technologies for the Italian gaming market

NOVOMATIC Italia is the holding of the Group in Italy with 7 subsidiaries under its control organised into three macro-segments: the State Concessionaires, with a Gaming State Concession regulated by ADM (Agenzia delle Dogane e dei Monopoli), under Economy one of the state agencies under the control of the Ministry of Economy to operate in the country; the Gaming Operations and the Gaming Technology. Operating in the Italian market with a license (Concessions or TULPS for gaming shops) means respecting the strictly rules imposed by the national and regional regulator  both through the gaming concessionaires recognized by ADM following public tenders, and through companies dedicated to the procurement of gaming services and technologies.

The range of NOVOMATIC Italia's offer includes physical gaming products and services, also in self-service mode through management systems and cutting-edge technologies, unique system solutions and innovative products. 
Through the Capecod Gaming brand, NOVOMATIC Italia develops and distributes a suite of "Omni-Channel Gaming" casino games that includes slot machines, table games and marketing tools among the most appreciated by players and operators in the online and mobile gaming segments.