The NOVOMATIC AG Group has been in Italy since 2007, specialising in the supply of Newslot and Video Lottery products. To date, NOVOMATIC Italia with over 2,600 employees is one of the most important players in the Italian market and a key part of the Group in Europe, covering the entire gameing chain. From the supply of Newslot and Video Lottery products, the offer has significantly expanded through a firmly established ADMIRAL operations brand, which now comprises over 200 ADMIRAL Club arcades, over 100 ADMIRAL Sport betting shops, 12 Bingo halls, the ADMIRAL YES online gaming platform and the ADMIRAL Gaming Network entertainment machines concession.
Services and technologies for the Italian gaming market
NOVOMATIC Italia s.pa. is the holding of the NOVOMATIC Italia Group with 7 subsidiaries under its control organised into three macro-segments: the State Concessionaires, with a Gaming State Concession regulated by ADM (Agenzia delle Dogane e dei Monopoli), under Economy one of the state agencies under the control of the Ministry of Economy to operate in the country; the Gaming Operations and the Gaming Technology. Operating in the Italian market with a license (Concessions or TULPS for gaming shops) means respecting the strictly rules imposed by the national and regional regulator both through the gaming concessionaires recognized by ADM following public tenders, and through companies dedicated to the procurement of gaming services and technologies.
The range of NOVOMATIC Italia's offer includes physical gaming products and services, also in self-service mode through management systems and cutting-edge technologies, unique system solutions and innovative products. NOVOMATIC Italia develops and markets gaming products through historical commercial brands of the Italian gaming sector: Elsy by ADMIRAL and Capecod Gaming.
The Elsy brand has been producing electronic devices for entertainment machines since 1995. It is one of the leader brands in the field of HW and FW solutions for video games. The Elsy by ADMIRAL brand games development department, in the NOVOMATIC Italia group since 2015, is responsible for designing and producing new products by carrying out the complete production process in-house.
The Capecod brand is an Italian emblem of technological solutions for online gaming. The main pride is its suite of "Omni-Channel Gaming" casino games that includes slot machines, table games and marketing tools among the most appreciated by players and professionals. Another very successful product is the "iGaming Platform®", a modular turkney solution designed for online casino management (modules: Players & KYC Management, Games, Payments, CMS, CRM, Marketing, Affiliate System, Anti-Fraud, Multi-currency).