The concessionarie integration into the Group’s strategy continues
NOVOMATIC Italia announces the change of the company name of G.Matica to Admiral Gaming Network S.r.l. A new feature that supports the project of consolidation and development of the concessionarie within the Group, of which it has been part since 2011, and which is completed through the adoption of the new logo, in the colors of red and blue, which merge the history of the company with the commercial potential of ADMIRAL brand.
"Admiral Gaming Network presents itself to the market with the same characteristics that have marked G.Matica's activity since its foundation with the first tender for the management of the telematic network of entertainment devices (AWP, slot machine), in 2004. Transparency, competence, responsibility and innovation are the aspects of our mission that have found the greatest sharing with the NOVOMATIC Group in Italy", explained Matteo Marini, CEO of Admiral Gaming Network, underlining how the operation actually strengthens both the belonging to the Group and the strategy of consolidation of the Admiral brand in the "B2C" market.
"The birth of Admiral Gaming Network brings together decades of experience and knowledge of the network concessionarie on the market with the innovation and industrial potential of a large international group such as NOVOMATIC, which considers the Italian market one of the most important strategic assets on which to continue to invest through a new commercial policy, in this sense should also be read the repositioning of the brand", concluded Massimo Ruta, in his dual role as CEO of NOVOMATIC Italia and Chairman of Admiral Gaming Network.