Going Green: a new life for obsolete materials from the magazine
Corporate Responsibility -
NOVOMATIC Italia confirms its commitment to green actions, supporting virtuous initiatives of reuse as required by the Sustainability Plan, with a new and original project of recycling. NOVOMATIC branded objects, such as functional, no longer usable because they are obsolete or not usable for the ban on advertising introduced by the Dignity Decree, effective from the last August 9th.
The Corporate Responsibility department look for the artist Lucia Peruch, known as Lu Lupan, naturalized from Romagna, who created the way to " use " the properties in question artistically.
Lu Lupan, in fact, is a sculptor of unused materials, often scrap, which become installations and in many cases sculptures made with objects "already lived": she defined her works "a work in the direction of the impermanent".
Among the materials chosen to regain a new life, the magnets with VLT games by NOVOMATIC, one of the luminous N signs and turbine shaped fans.
The magnets were used to decorate the large luminous sign with the N, currently on display in the showroom of the Rimini office.