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ICE 2018: NOVOMATIC Italia presents new gaming and betting solutions

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NOVOMATIC Italia present in the large stand of the NOVOMATIC Group, renews its presence at the biggest European event where the gaming industry opens to the whole world. The main objective of the fair is always to show the most important trends in the sector, and the presence of NOVOMATIC Italia for 2018 includes the latest generation of innovative solutions and technological products, designed for the future of national and global gaming. Presenting the Italian way to entertainment, NOVOMATIC Italia showcases a variety of products with the most successful games NOVOMATIC library games, as well as titles dedicated to the Italian market. In the foreground NOVOSTAR® V.I.P. II, already distributed by NOVOMATIC Italia and appreciated throughout the Italian market: it is a highly sophisticated and futuristically designed gaming machine, which stands out for its elegance and style. It is presented together with important cabinets such as Lotus 3D and Artis, enriched with the latest titles of game cards available for the Italian market, such as Seven Seas and Selfie Egypt. Also on display is the exclusive range of liquidity management solutions such as the NOVOCash VLT.

For NOVOMATIC ICE is an important moment after the announcement of the agreement with Sportradar to develop an innovative product and service line dedicated to sports betting. Initially, NOVOMATIC will focus on developing a turnkey retail solution built around Sportradar's Managed Trading Services (MTS) and including cash desks and self-service betting terminals (SSBTs) with intuitive gaming environments: this is a very impressive initiative because the new system will be implemented in a pioneering way in Italy on Admiral Sport terminals, brought to ICE to demonstrate the wide range of features that includes managed trading services, probability feeds for pre-match, virtual and live games, statistics and live match center tools.

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