Trade Show -
From March 17 to 19, at the Rimini Exhibition Centre, the leading event for the gaming and entertainment industry returns. Now in its 38th edition and organized by Italian Exhibition Group (IEG) with the support of SAPAR (National Association of Amusement and Gaming Machine Services), ENADA 2026 stands as a strategic moment for the entire national network of gaming machines and systems, in a context now more than ever characterized by strong technological evolution and regulatory transformation.
NOVOMATIC Italia announces its return to ENADA with a completely renewed exhibition offering, embracing the entire ecosystem of land-based gaming, digital solutions, and payment services. The Group will showcase cutting-edge solutions designed to meet the needs of operators and stakeholders, through technologies focused on security, reliability, and innovation. At the heart of its presence will be NOVOLAND, the large exhibition area created for this edition of ENADA, where visitors and partners will be able to enjoy an immersive experience and discover firsthand all the latest innovations from the NOVOMATIC world.
Among the highlights:
- Xtension Link: the Italian debut of the first title on the NOVOLINE VLT platform. An exclusive launch marking the entry of the iconic Xtension family into the Italian market. Xtension Link titles bring high-impact visual content, advanced features, and innovative gameplay mechanics set to redefine the VLT experience.
- NOVOLINE Easy VLT, the new cashless model for land-based gaming that introduces electronic payments on VLTs, offering a fully integrated experience with the APay E-Wallet system and connecting the NOVOLINE universe to ADMIRAL Pay services, the Group’s payment institution: a true bridge between physical and digital, designed to simplify the customer journey and expand operators’ offerings.
- NOVOELSY Game Server: a portfolio of online gaming titles that brings the most successful AWP content into the digital space.
- Vabanq N Live, which takes the excitement of live casinos to the next level, combining instant entertainment with the high standards of security and quality signed by NOVOMATIC.
AWP innovations
The NOVOMATIC Italia stand will also present the latest innovations in the AWP segment, including:
- new titles developed in-house for the Italian market, including the highly anticipated new releases of Top 7 Olympia and Top 7 Brasil; as well as the multi-game platform Game Club VIP, presented at the latest edition of ICE in Barcelona,
- NOVO CAFÈ: pre-configured “all-inclusive” islands featuring separators, Ludus cabinets, game boards, and NStream services, ideal for operators in general retail locations such as bars and tobacconists. They provide a unique identity and a distinctive style for every AWP corner, with intuitive management and optimized content thanks to perfect synchronization between all connected devices.
- These innovations build on the recent introduction of AWPina, the first virtual influencer created by NOVOMATIC Italia, which launched a new communication format to showcase the latest developments, trends, and best practices in the AWP sector to operators and retailers.
ADMIRAL Pay and Quigioco: the future is phygital
Participation in ENADA also provides the Group with the opportunity to present the evolution of its digital ecosystem. Quigioco, NOVOMATIC Italia’s online brand, is introduced with a fully renewed platform, designed to strengthen competitiveness and brand recognition through a more efficient, modern interface focused on user experience. The platform operates under the new remote gaming license, valid until 2034, and benefits from a constantly growing PVR network, supporting an integrated, secure offering compliant with the highest regulatory standards.
Alongside Quigioco, ADMIRAL Pay reinforces its role as a key reference point in digital gaming services, thanks to an integrated ecosystem with APay E-Wallet at its core; this solution brings together two previously separate worlds, physical and digital, ensuring traceability, simplicity, and efficiency in operations such as cash withdrawals and pagoPA service payments. A set of solutions designed to offer a modern, seamless gaming experience, fully integrated between physical and digital environments.
The Novocash VLT, Novocash X6 systems, and APay Station, while not directly part of the ADMIRAL Pay offering, have been enhanced with features that enable interaction with the APay E-Wallet. These solutions allow players to top up their digital wallet, withdraw cash, and pay services such as pagoPA, providing a smooth and fully integrated experience between PVR points and players’ online gaming accounts.
NOVOMATIC Italia invites all ENADA visitors to discover the world of NOVOLAND in Hall C3, Stand 007. A unique opportunity to experience these innovations up close, meet all the teams, and immerse themselves in an experience designed for the future of entertainment.
