NOVOMATIC Italia becomes Top Partner of the Italian Handball Federation

NOVOMATIC Italia announces a new partnership with the Italian Handball Federation (FIGH), confirming its tangible commitment to the world of sport and to the promotion of its values.

NOVOMATIC Italia will support all Italian national handball teams over the 2026 - 2029 three-year period as a shirt sponsor, across senior and youth levels, both men’s and women’s, through the APay E-Wallet brand, the digital wallet and smart payment account developed by ADMIRAL Pay. The partnership includes the visibility of the APay E-Wallet brand on official kits and promotional materials, as well as the development of a range of joint initiatives aimed at engaging fans during events, creating a bridge between sport and digital innovation.

Handball is a team sport that combines speed, technique, and strategy, and in recent years has gained increasing attention at the international level. In Italy, FIGH is affiliated with the Italian National Olympic Committee (CONI), and the movement is currently experiencing a phase of steady development. In this context of growing visibility, handball continues to stand out as a discipline capable of promoting key values such as inclusion, team spirit, and active participation.

FIGH President Stefano Podini stated: “Signing this partnership with NOVOMATIC is a great source of pride for the Federation and for the Italian handball movement. With NOVOMATIC Italia, we are bringing alongside the Federation, our National Teams, and the entire movement, a leading international player driven by innovation. This aligns with the direction we are pursuing as a Federation, with the goal of ensuring a stable presence of our national teams and athletes, both senior and youth, in the most important and competitive arenas of our sport. I would like to thank Bob Hanning: his role as a manager committed to the all-round development of Italian handball, which goes beyond that of Technical Director, has been instrumental in making this partnership possible. Continuous growth is what we strive for every day, and we are proud and happy to do so together with NOVOMATIC.”

Markus Büchele, CEO of NOVOMATIC Italia, added: “This partnership is a concrete expression of our commitment to promoting the values of teamwork, passion for sport, and inclusion. The agreement with FIGH is part of our broader commitment to supporting high-quality organizations capable of generating a real and positive impact on local communities. It also represents a sign of mutual trust and an important step toward increasing the visibility and audience of handball, to which we aim to contribute decisively. In Italy, this sport is experiencing a phase of steady growth, driven by the Federation’s efforts and the development of both men’s and women’s national competitions. We look to the future with confidence, convinced that the Italian National Team can increasingly establish itself at the highest international levels.”

This partnership is grounded in the principles of inclusion, innovation, and social responsibility, core values shared by both FIGH’s sporting project and NOVOMATIC Italia’s sustainability initiatives, laying the foundation for a shared path aimed at accelerating the growth of the Italian handball movement with increasing determination.