NOVOMATIC Italia renews its support for the Rimini Marathon as Main Sponsor

NOVOMATIC Italia, a leading group in the Italian public gaming sector, has confirmed once again its role as Main Sponsor of the Rimini Marathon for 2026, one of the most widely attended and symbolic sporting events in the city. This renewed commitment reflects the Group’s strong and longstanding connection with the Rimini area, where NOVOMATIC’s industrial history in Italy first began.

Always close to sport, social engagement, and the promotion of healthy lifestyles, NOVOMATIC Italia supports projects and initiatives at a national level. However, it is in the province of Rimini that this commitment has found its most authentic expression over the years. The Rimini Marathon is an event that brings together communities, families, professional athletes, and enthusiasts, turning the city into a major celebration of sport and inclusion.

Alongside NOVOMATIC Italia, APay E-Wallet will also be present - the brand dedicated to the digital wallet by ADMIRAL Pay, the Group’s payment institution - which has supported the event for years as a strategic partner. This collaboration reinforces the Group’s support for an event that continues to grow in participation, visibility, and social value with each edition.

“We are proud to stand alongside the Rimini Marathon, an event that perfectly embodies the values we believe in: energy, commitment, community, well-being, and local identity,” said Markus Büchele, CEO of NOVOMATIC Italia. “For us, Rimini is home, a place where our Group was founded and where we continue to invest responsibly. Supporting this initiative means contributing to the promotion of sport as a driver of cohesion and growth for the entire community.”

NOVOMATIC Italia and APay E-Wallet will be present throughout the Rimini Marathon weekend with activities dedicated to participants, reaffirming their ongoing commitment to sport, the local area, and the promotion of an active and shared lifestyle.