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The collaboration between legendary goalkeeper and coach Walter Zenga and NOVOMATIC Italia is officially underway, representing a natural meeting between the experience and credibility of a globally renowned sports figure and the longstanding commitment of the NOVOMATIC, ADMIRAL, and QUIGIOCO brands to promoting a culture of responsible and innovative gaming.
“We are proud to have Walter as our ambassador,” said Mara Di Lecce, Communication and Marketing Director at NOVOMATIC Italia. “His career, marked by responsible choices and a strong focus on sporting values, perfectly aligns with the philosophy of our brands, which are actively engaged in responsible gaming initiatives such as Usa La Testa and Quigioco Responsabile. Together, we want to show how gaming can be safe, entertaining, and conscious, offering modern and innovative experiences also through cashless solutions and digital payment tools such as APay E-Wallet and APay Card, developed by our Group and aimed at online players and beyond.”
The collaboration with Zenga aims to enhance the synergy between sporting and corporate values, creating informative and engaging content capable of raising awareness among a broad audience of entertainment enthusiasts on the themes of responsibility, safety, and fairness. Through this partnership, NOVOMATIC Italia confirms its commitment to creating gaming experiences that are safe, transparent, and focused on consumer wellbeing, combining technological innovation with ethical values.
