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On Tuesday, May 13, AI Week 2025 will open its doors at Fiera Milano Rho, the largest European event dedicated to Artificial Intelligence. With over 250 international speakers and more than 170 exhibitors from across the globe, the event confirms its role as a key platform for those who want to understand, apply, and lead technological transformation. NOVOMATIC Italia will be among the key participants at this year’s edition, joining as a full sponsor and playing an active role in the two-day program through the expertise of its AI Solutions team.
NOVOMATIC Italia’s participation reflects a clear and strategic objective: to share a concrete and tangible experience in applying AI to real-world contexts, particularly in the gaming sector, where innovation and responsibility must evolve together. During a dedicated panel session, the company will illustrate how Artificial Intelligence is transforming its operations, not only by enhancing process efficiency, but above all by enabling the development of solutions that protect players and promote a more conscious and responsible gaming model.
Thanks to the integration of Machine Learning models into its systems, NOVOMATIC Italia is now able to identify and anticipate potentially risky gaming behaviours, offering targeted tools for early prevention. Another promising area of exploration is the use of Generative AI to design personalized training campaigns, supported by virtual assistants capable of engaging users with empathy and effectiveness.
During the event, Giampiero Andrenacci, AI Solutions Supervisor, and Tamara Novelli, AI Solutions Specialist, will share the journey that led to the integration of AI into NOVOMATIC Italia’s daily operations. Their presentation will focus on real-world experiences, highlighting both the challenges faced and the results achieved, with a strong emphasis on ethical, practical, and sustainable innovation. This is not about theoretical models, but about solutions that are close to being operational, demonstrating how Artificial Intelligence can be a valuable ally in a sector that is constantly evolving.
Being an active part of AI Week 2025 represents a significant opportunity for NOVOMATIC Italia and the entire Group to engage in meaningful dialogue and contribute to shaping the future of innovation. Because AI is already here, and its impact is something we experience every day.
