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NOVOMATIC Italia has officially launched EASY ASSIST, an advanced virtual assistant powered by artificial intelligence and developed entirely in Italy. Designed to provide fast, smart, and continuous support to B2B customers across the AWP, Novocash, and ADMIRAL Pay segments, EASY ASSIST marks a significant step forward in digital service innovation.
Created to automate the user experience and optimize internal resources, EASY ASSIST is a game-changer for retail operations. Available 24/7 via WhatsApp, the chatbot is easy to access, just scan the QR code or message the dedicated number: +39 349 647 8920.
Once connected, users are guided through a dropdown menu system that allows them to select the relevant category - whether it’s change machines, spare parts, AWP game boards, or ADMIRAL Pay services - and then dive deeper into their specific request. The chatbot’s modular and dynamic structure ensures quick, autonomous resolution of inquiries.
Developed by NOVOMATIC Italia’s production team in Rimini, EASY ASSIST is built to support future growth. It’s ready for integration with advanced AI engines that will continuously learn from user interactions, refining responses to become even more accurate, relevant, and timely. The system can also connect with internal databases, expand its functionalities, and potentially evolve into a dedicated community platform for operators to share real-time insights and solutions.
“EASY ASSIST was developed in response to the concrete needs of our B2B channel, with the aim of empowering it to operate more independently, efficiently, and with greater satisfaction,” says Marco Forti, Manufacturing Manager at NOVOMATIC Italia. “It’s a silent yet precise technology that enhances both customer experience and internal efficiency.”
Key benefits include faster response times, reduced errors, optimized resource management, and a tangible move toward the modernization and digital transformation of support services.
