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NOVOMATIC Italia is pleased to announce the official launch of AdmiralLifestyle.it, a new digital portal that showcases the ADMIRAL world through exclusive content, authentic experiences, and a contemporary vision of responsible entertainment.
Through its subsidiaries, NOVOMATIC Italia directly operates more than 260 ADMIRAL-branded gaming halls across Italy and holds 39 Bingo licenses, and many family entertainment centres, that include bowling alleys and other leisure activities.
The platform is designed to strengthen the ADMIRAL brand identity, Italy’s leading legal gaming operator and top retail player, by offering a dynamic and user-friendly space where visitors can discover stories, initiatives, events, and the latest updates from the entertainment sector.
A digital hub full of engaging content
The website is organized into thematic sections that reflect the Group’s values and ongoing commitment:
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Local events and initiatives: reports, interviews, and updates from ADMIRAL venues across the country.
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Store locator: a simple and intuitive tool to find the nearest ADMIRAL gaming hall.
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Brand ambassadors and influencers: exclusive content featuring well-known personalities from sports, entertainment, and digital media.
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Responsible Gaming: practical advice, resources, and educational materials to promote informed and mindful gaming behaviour.
“With AdmiralLifestyle.it, we’re opening a window into our world of values, telling our story through our passions, our projects, and our people,” said Mara Di Lecce, Communication & Marketing Director at NOVOMATIC Italia. “We do this through the events hosted in our venues and through the faces of those who have joined us in promoting the entertainment and hospitality that define the ADMIRAL brand. It’s the perfect blend that represents our lifestyle.”
Backed by the global expertise of its parent company, the ADMIRAL brand guarantees a safe, welcoming, and professionally managed gaming environment. ADMIRAL venues offer the complete range of games available on the market, both smoking and non-smoking areas, food and beverage services, and highly trained staff committed to delivering excellent hospitality and ensuring maximum player protection.
The website is now live and accessible from all devices: www.admirallifestyle.it
